Since the real estate market took a nosedive to record low sale prices in recent history, many home owners are staying put and waiting it out. This is especially true in the luxury home market. The drop of property values by thirty percent or more, as some experts indicate, represents a significant amount of money in the luxury market. For many people, however, waiting is not an option as jobs are lost, divorces happen, and deaths resulting in probate require a sale. Sometimes you just can’t wait it out until property values rise again.
Situations such as these demand a preeminent professional real estate broker. A few years ago when house prices increased daily, anyone with a pulse and a real estate sales license could bring in a buyer. However, things have changed and it is not the time to try out a novice agent or discount broker. For that matter, you don’t just need a “full service” broker; you need a superb service broker. Using the Multiple Listing Service and holding open houses should be a starting point for a superior broker, not the principal plan to market a luxury home luxury homes in miami.
A luxury home has fewer potential buyers than a more modest home and requires exceptional effort to expose it to the majority of prospective buyers. This includes using print media such as newspapers, free home publications, and prestigious magazines like Unique Homes Magazine and Distinctive Homes.
While paper and print media are important, internet marketing is crucial in the present day. Internet marketing allows virtual tours of luxury homes 24 hours a day, 7 days a week. The internet not only promotes a product faster and more efficiently, but also makes it available to an international market. Potential buyers can view your property in the comfort of their home, without spending a dime on gasoline. An exceptional broker will take full advantage of internet marketing and will use professional photographers to capture the beauty of your home in splendid detail. Some even go so far as creating a dedicated website to showcase a luxury home.
In addition to being a well qualified broker who will spring into action once the listing agreement is signed, there is one more crucial characteristic that this marketing professional must have and that is integrity. You will be intrusting the broker with what may be your biggest asset, your home. You must work with someone who has integrity and professionalism, and who will have your best interest in mind. This person must be a hard worker and enthusiastically promote the sale of your home.
So there you have it, a list of desirable qualities and qualifications needed to operate as a preeminent professional real estate broker. To find a suitable broker, find out who is most active in your area or whose website shows up if you search for real estate in your geographic area, as well as use referrals and testimonials from trusted friends or professionals. Once you find such a person, the rest of the work is up to them.